John Hancock Adds Features to Indexed Universal Life Lineup

John Hancock announced an expansion of its protection product portfolio, introducing enhancements to its indexed universal life insurance solution and extending access to its proprietary Vitality program, the company said Tuesday from its Boston headquarters.

The updates are designed to give financial professionals more flexible tools to address clients' long-term planning needs as Americans contend with longer life expectancies and shifting retirement strategies. The Vitality program, which the insurer describes as industry-leading, rewards policyholders for healthy behaviors and is intended to support what John Hancock frames as longer, healthier, and financially secure lives.

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Protection indexed universal life products blend a death benefit with cash-value growth tied to a market index, offering downside protection while allowing participation in potential market gains. By layering the Vitality wellness incentive on top of that structure, John Hancock is positioning the combined offering as a dual-purpose vehicle — covering mortality risk while actively encouraging policyholders to manage health outcomes.

The move reflects a broader industry trend of insurers integrating behavioral wellness components into traditional life products, a strategy that can reduce claims costs while differentiating products in a competitive market. Financial professionals distributing John Hancock policies gain additional planning levers at a time when clients increasingly seek coverage that adapts to multi-decade retirement horizons.

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