Two NY Physicians Launch Hybrid Concierge Medicine Program
Rockville Centre internists Rachana and Vaishalee Shukla debut a Hybrid Choice™ plan offering patients greater physician access and personalized care.
Two internal medicine physicians based in Rockville Centre, New York, have introduced a new concierge medicine offering designed to give patients more direct access to their doctors and a more individualized healthcare experience. Rachana Shukla, MD, and Vaishalee Shukla, MD, are launching the program through Concierge Choice Physicians, a national organization that helps medical practices build hybrid concierge models.
The program, branded as Hybrid Choice™, is structured to let patients opt into an enhanced tier of care while allowing the physicians to continue serving their broader patient base. This hybrid approach is a defining feature of Concierge Choice Physicians' model, distinguishing it from traditional direct-pay concierge practices that require all patients to pay a membership fee.
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Enhanced physician connectivity and availability are central to what the Shuklas say motivated the move. Concierge medicine arrangements broadly aim to reduce patient load per doctor, enabling longer appointments, same-day or next-day scheduling, and more consistent follow-up — elements that have drawn growing interest as patients seek alternatives to high-volume primary care settings.
The announcement reflects a wider trend of independent primary care physicians turning to hybrid concierge structures as a way to sustain practice viability while improving the patient-physician relationship. Concierge Choice Physicians has facilitated similar transitions for practices across the United States.
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